Sue Moore Named EWIF Awards 2026 Finalist Championing Women In Franchising
LinkedIn announcement celebrating EWIF Awards 2026 finalist recognition
Sue Moore | Founder, UK Franchise Guide | EWIF Ambassador | BFA Approved Advisor
Sue Moore, founder of UK Franchise Guide and one of the UK’s most experienced franchise advisors and specialists, has been named a finalist in the EWIF Awards 2026.
Encouraging Women Into Franchising (EWIF) has spent many years championing women across the franchising sector, supporting female founders, franchisees and leaders as they grow successful businesses and stronger franchise communities.
As an EWIF Ambassador, Sue Moore has consistently advocated for women who want to build businesses with structure, scalability and long-term value through franchising.
Helping Women Build Scalable Businesses
Over more than three decades in franchising, Sue Moore has worked with founder-led businesses across multiple sectors, helping entrepreneurs transform successful operating businesses into scalable franchise systems.
Her work combines operational experience, commercial insight and mentoring support designed to reduce stress, improve clarity and strengthen leadership confidence.
Sue believes many women already possess the core strengths required for franchising:
• Relationship-building
• Leadership
• Emotional intelligence
• Community creation
• Customer care
• Communication skills
A Proven Franchise Leadership Background
As Managing Director of Bright & Beautiful, part of the Neighborly group, Sue helped lead the network to a £10 million in system revenue with more than 60 franchisees operating across the UK.
“What we built together was a real community. Following the acquisition by Neighborly in 2017 the brand’s key focus was franchisee engagement. A strong sense of community was a key driver and more than 70% of the territories were owned and operated by women”.
Sue also held board level roles with GreenThumb, Anytime Fitness and Metro Rod, where she championed the increasing number of women leading businesses within traditionally male-dominated sectors.
In 2025 Sue mentored many female franchise founders who were looking for support as they developed, strengthened and successfully scaled their franchise businesses.
Why Representation In Franchising Matters
Sue Moore believes visibility and representation are critical in helping more women recognise franchising as a realistic pathway into business ownership and leadership.
According to Sue:
“Women often underestimate what they are capable of building. Franchising gives people the opportunity to grow with purpose, structure, support and confidence while still creating something scalable and commercially valuable.”
Women’s success in business must be visible
The LinkedIn announcement regarding Sue Moore becoming an EWIF Awards 2026 finalist attracted significant engagement, generating strong support and visibility across the franchise community.
Sue actively encourages women in business to raise their profile through PR, community engagement, media and entering industry awards, this creates:
• Visibility
• Credibility
• Confidence
• Industry recognition
• Relationship-building opportunities
More importantly, they help women recognise the value of the businesses and impact they are already creating and showcase the success of entrepreneurs. It’s important that women have role models who create real businesses, grow them, scale and ultimately exit.
The Future Of Women In Franchising
As franchising continues to evolve, Sue Moore believes the sector will see increasing numbers of women leading franchise businesses, more women recognizing the value of mentoring and an increasing number of founders building scalable companies with long-term value.
Final Thought
Sue Moore’s EWIF Awards 2026 finalist recognition highlights the growing importance of experienced female leadership within the UK franchise sector.
It also reflects the increasing number of women building successful franchise businesses, supporting others and shaping the future of franchising across the UK.